Saturday August 19 , 2017
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Plan a LIVE broadcast of your important business or personal events over the internet and get participation globally.
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Evaluate the suitability and validity of your IT configurations, practices and operations with our dependable ISA services.
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Make use of the powerful and low cost online marketing solutions to be where your customer-base can find you.
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Monitoring or tracking what is already being said about you and ensure a good online reputation.
ImageOnline Media Buying & Placement
Procure the best possible online placement at the best possible price in order to achieve the best viewership.

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Online Media Buying and Placement

Online Media Buying and Placement is the procurement of the best possible online placement for any given ‘ad work’ at the best possible price in order to achieve the best value on the deal. Online Advertisements gives you access to global audiences at low costs, so it is worth the effort.

Online Media Buying and Placement is not just about placements of ads anywhere where there is space available, it is strategically finding placements on sites where your prospective customers visit and can be targeted.  

It is very important to be at places where your customers can find you or are looking for you.  An opportunity missed is income lost.

Clients are targeted based on the following parameters and accordingly ads are served to them:

  • Contextual Targeting: In this, ads are served based on related content that the user is currently reading or browsing online. These ads are purchased through major search engines like Google, Yahoo, MSN, or through other contextual ad networks.
  • Behavioral Targeting: In this, ads are served based on user behavior, which involved taking score of a variety of online factors such as recent online purchases, searches, and browsing history, as well as demographic details such age or gender.
  • Geo-Targeting / Local Advertising: In this, ads are served based on a user’s geographical location and this is very beneficial for targeting users within a specific locality or region.

Online media buying requires more knowledge because of the greater complexities involved and it is very necessary to have a well-defined media plan before the ad creative can even be formalized.

webPix specializes in developing exceptional online media plans that will take your business to the level it deserves. webPix experts not only assists you develop excellent online campaigns that communicates the right message across, we also find the best placements for your products and services, within your defined budgets. Our experts have the right negotiation skills to strike the best deal for you. Our intent is to extract the best benefits from online advertisements and enhance your brand value.

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